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SaaS shopping carts or ecommerce platforms are often technically easy to employ, although it can be a good idea to have help from a professional designer.

Shopify

Shopify has many available extensions that connect it to third-party software.

More than 15,000 Internet merchants use Shopify to conduct transactions daily, so there is little doubt that this SaaS ecommerce solution is stable and reliable. Shopify also boasts an easy to use online store builder. There are some free themes available, and a small number of premium themes may also be found (checkout Cogify Underground as an excellent example).

Shopify also has a good App Store that provides a way for site owners to connect with many third-party services.

Magento Go

Magento Go relies on the success of the Magento licensed solutions and on eBay, its parent company.

Magento Go is a relatively new entry into the SaaS ecommerce solution market, but it carries the brand name and pedigree of what may be the single most popular licensed ecommerce platform. Magento Community, Professional, and Enterprise editions serve more than 110,000 online merchants, including many large multi-channel retailers.

In some sense, Magento Go is sort of a starter version of Magneto meant to help businesses new to ecommerce get up and running very quickly. The solution also has several available extensions that make it a very capable choice for any online seller.

Recently, eBay purchased Magento and seems to be investing in an effort to solidify Magento’s leadership position.

Volusion

Volusion has a reputation for being easy to use.

Volusion provides a good shopping experience with many customer-centric features like product comparison tools and product image zooming. Volusion also charges no transaction fees on orders and offers many free themes.

One of this SaaS solution’s best features is its self-help resources, many of which include video explanations of common cart tasks.

Demandware

Demandware provides an Enterprise-level solution.

Often SaaS solutions are aimed at small or mid-sized businesses in the ecommerce industry. Demandware, in contrast, offers a product that is better suited for mid-sized or larger retailers that already have an established marketing and promotional team but that would prefer not to have to host and build a store in-house.

As a result, Demandware is a very powerful solution that starts at about $60,000 per year.

Venda

Venda says its SaaS solution lets merchants focus on marketing.

Similar to Demandware in its aim to provide top-notch ecommerce services to leading online retailers, Venda’s SaaS Cloud Platform offers all of the capabilities of an enterprise-level ecommerce platform built with common and flexible cloud infrastructure.

The solution may be able to cut a large merchant’s information technology investment significantly.

NetSuite

NetSuite offers a full-set of SaaS business solutions.

NetSuite offers a complete SaaS ecommerce solution and additional ERP and CRM tools tool. This SaaS service aims at middle-sized retailers that are seeking to gain back-office efficiencies and improve growth. It has many every effective tools for monitoring the lifetime value of customers, monitoring site traffic and customer interaction, and offering multi-tier pricing.

Big Cartel

BigCartel is a SaaS shopping cart specifically for artists.

As SaaS ecommerce solutions go, BigCartel serves the relatively small artist niche, offering a simple, and basic, solution that is built to feature, promote, and sell artistic works ranging from jewelry to paintings to clothing.

As an ecommerce solution, BigCartel is a little barebones, but it is very quick to set up and is very serviceable in its industry segment.

Goodsie

Goodsie is especially good for first time entrepreneurs with no technical experience.

Goodsie helps new ecommerce entrepreneurs get an online store up and running quickly and with essentially no requirement for prior technical experience. If this SaaS ecommerce solution has a downside it is that it is too simple.

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Technology implemented: Magento 1.6.1

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Color and Culture

Before examining the emotions and ideas for different colors, I want to emphasize that this is not an exact science. Color has a lot to do with culture. For example, in Western culture, the color yellow is sometimes associated with cowardice. However, in Japan, yellow often represents courage. This might be an extreme example — from different parts of the globe — but it does illustrate that colors can have different meanings for different people.

What’s Behind Colors?

Research has shown that certain colors come with associations — especially in the context of something else. You already subconsciously make connections between certain colors and emotions.

Looking at the list, below, you may realize how accurate some of these associations are.

Red. Energy, a sense of urgency, passion, desire, love, anger, violence, and danger. Love and anger seem to contradict each other here. This is where context becomes important. If you think about red in the context of Valentine’s Day, you probably aren’t thinking about anger. Likewise, if you think about red in the context of war, you probably aren’t associating it with love. Red is also the color of stoplights and stop signs, indicating a potential danger. Because of this, red is sometimes indirectly associated with stopping. Another interesting fact about the color red is that it can physically increase heart rates, respiration, and metabolism. If you’ve ever felt anxious shopping in a Target, this could be the reason why.

Orange. Joy, aggression, change, and calls to action. Orange falls somewhere between red and yellow on the emotional spectrum. It is stronger than yellow but friendlier than red. Darker shades of orange can also be associated with the autumn season and the earth.

Yellow. Optimism, sunshine, hope, energy, and happiness. Yellow is a good color for adding cheerfulness to your site. Be careful, however, if overused yellow can be hard on the eyes. Yellow is also sometimes associated with cowardice, as mentioned above.

Yellow can be cheerful, but if overused, it’s hard on the eyes.

Blue. Trust, security, calm, responsibility, friendliness. The color blue is often used by banks and businesses to create an atmosphere of trust and responsibility. The meaning behind blue will vary depending on its shade and hue more than some other colors. For example, darker blues denote more security while lighter blues are seen as more friendly.

Green. Wealth, natural energy, renewal and the environment. Green is another color where the exact shade of green can drastically change the meaning behind it. There is a big difference between a green associated with wealth and a green associated with the environment. Green can also be associated with jealousy or envy. Again, this is a situation where context is important. Green is also the easiest color on the eyes.

Purple. Royalty, creativity, wisdom, dignity, status. Lighter purples can also be associated with love and romance. Here is an example of how color psychology is not an exact science. While purple is often linked with creativity, I personally associate creativity with the color orange.

Pink. Romance, love, calm, femininity, and friendship. Pink traditionally is associated with femininity and is seldom used in design to target men. Because of its calming effect, the color pink has been used to paint the locker rooms of opposing sports teams. Pink is a good example of how the meanings behind colors can shift. Today, many would associate pink with breast cancer awareness.

White: light, goodness, innocence, pureness, and minimalism.

White. White has a positive connotation and can be used with just about any color. On its own, white can give off the feeling of emptiness.

Black. Power, elegance, prestige, and classiness. On the opposite end of the spectrum from white, black is another color that can be used with just about any other color.

Gold. Prestige, illumination, wealth, and expensive things. Gold is frequently used as a secondary color. When used as a primary color in design, gold often takes on the properties of yellow.

Silver. Prestige, cold, scientific. Silver is very similar to gold but it evokes a colder emotion rather than the happier, brighter feeling associated with gold.

Color Variations and Combinations

Using variations of the colors above can help push an emotional connection one way or another. For example, as I mentioned previously, light blues tend to be friendlier while dark blues tend to be more reliable. Lighter greens seem calmer while brighter greens seem more energetic. This is where color-theory terms like hue, value, and saturation become important and should be considered with context when creating an atmosphere from color.

Notice both sites use different greens and create two different atmospheres.

Similar to the emotional shifts caused by lightening or darkening a color, different color combinations evoke different emotional responses. Black and red send a different emotional message than white and red. For a simpler example, we can think about color combinations associated with holidays. Red, white, and green in combination can be reminiscent of Christmas. Black and orange are associated with Halloween. Red, orange, and brown have ties with autumn and Thanksgiving. You can begin to see how using different colors in combination can create new feelings or atmospheres.

Color and Brand Identity

In addition to emotional associations, colors can create new links to brands. When thinking about colors in the context of brands, you’re likely to get entirely new associations. For example, thinking of orange might remind you of The Home Depot or Reese’s Peanut Butter Cups. Magenta might remind you of T-Mobile. Silver might make you think of Apple. Blue might bring to mind Chase Bank or Facebook. Notice with this last example that saturation plays an important role in the message the color blue sends. The blue color used by Facebook is unique and easy to spot.

Logos can be associated with certain colors.

It has also been proven that color improves memory. In the case of brands, color has been shown to improve brand recognition by as much as 85 percent. This is a statistic that shouldn’t be ignored. So whether you are developing a website or building a brand, consider colors to deliver the appropriate theme.

Source: http://www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing

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Mondo Accademia is the Romanian Representative of the famous Italian wooden furniture Accademia del Mobile.

View page: www.mondoaccademia.ro

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We created their entire Facebook presence, and this is their flash Facebook presentation Tab.

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http://www.tu-style.com/

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http://www.tulastyle.com/

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Google Analytics Intelligence grants owners of websites to create alerts on various changes and trends that occur as the website earns visitors and guests. To make things even easier, individuals no longer need to log into Google Analytics in order to access the reports since the system may send emails regarding substantial changes.
It is through the correct collecting of data from the website that Google Intelligence enhances online marketing and search engine optimization. An example would be the charting of a sudden increase of revenue and hits which may be drawn in through a featured product or service. This allows marketers to determine which products catch visitors interests and which ones need to be changed.
With ever change that the website undergoes, the universal performance of the website is also put to the test, including the amount of interaction the user has with the visitors. Through Google Analytics Intelligence, the users can then view the various effects of the changes done on the website as well as the ripple effect of the change. Since data changes often, it is always best that users are aware of the website statistics as well as the trends and referrers that are needed in making the website popular. The system supervises various activities such as source, exit pages, landing pages, page views, visitor type, campaign data, and many more.

If the info above remains perplexing, do not worry. This is quite normal particularly for starters. In order prevent hazarding the company and the website, it may be advisable to look for the services of a search engine optimization company that has perfected online marketing and website improvement.

Some people scoff at the thought of SEO, nonetheless, it is an identified fact that these concepts are the ones that gain visitors, popularity, and eventually revenues. Optimizing a website and improving website popularity can increase revenue, which is what most all website owners can hope for.
Pick up some great SEO tricks and tips and find out how you can improve your web design.. Unique version for reprint here: Google Intelligence: Basics And Information.

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